Sensor-tion with Dentsply Sirona
–

A „sen | sor | tio | nal“ campaign for Dentsply Sirona was designed to communicate that Dentsply Sirona’s intraoral sensors stand out due to their unmatched image quality, giving the treating dentist a precise overview of the clinical situation – an essential foundation for reliable diagnoses and informed treatments. To spark curiosity about the groundbreaking intraoral sensors and encourage a technology switch, new words were created by combining „sensor“ and „scanner“ with „sensation“ and „transformation.“ The results were further „dictionarised“ by adding phonetic transcription and syllable breaks. Terms like „Sen | sor | tion,“ „Trans | scan | sor,“ or „sen | sor | ised“ generated the desired instant attention. Used as inserts in special interest magazines, direct mailings, or digital ads, leads were generated.