Wonderfully Versatile – Campaign Concept for the Market Launch of the “versiti”

Joie develops products that reliably support families in everyday life. Safety, thoughtful design, and flexible usability are just as central as the ambition to create products that grow alongside children and families — adaptable to a wide range of lifestyles.

Under the campaign claim “wonderfully versatile,” developed by Werbeagenten, we supported the market launch of the new Joie “versiti” multifunctional stroller across the DACH region. The goal of the campaign was to clearly highlight the product’s versatility while showcasing its everyday practicality, mobility, and quality.

As the agency, we were responsible for the complete creative and strategic setup — from campaign concept and strategy to storyboard development, animation, and adaptation across all digital channels and social media platforms. At the heart of the campaign were animated clips that visually communicated the versatility of the “versiti” with clarity and precision. Close collaboration with Joie’s marketing team resulted in a brand-aligned execution, highly positive internal feedback, and a compelling product presence at launch.