Viel mehr Heidelberg
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Vielmehr can be translated with much or many more.

Since 2020, “vielmehr.Heidelberg” has been committed to strengthening local commerce and revitalizing Heidelberg’s city center. The initiative was launched to foster a sense of community among residents and to sustainably enhance the city’s appeal through various projects and activities.

With the steady growth of the platform, which now unites over 700 local providers, it became necessary to develop a comprehensive brand identity and a holistic communication concept that addresses both local businesses and the community. Additionally, a voucher system with more than 170 acceptance points throughout the city was introduced.

Our collaboration with ‘vielmehr.Heidelberg’ includes the development of a brand concept, corporate design, web design, and the long-term support of the project. Together, we created a platform that highlights local providers and specifically promotes city beautification, as well as shopping and experience tours. The integration of traditional and digital campaigns strengthens the initiative’s presence across the entire region.

As a result, a steadily growing marketing platform has emerged, which supports commerce in Heidelberg and sustainably revitalizes the city.”