Ice Hockey Bundesliga
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Emotion on Ice

Adler Mannheim is one of the most traditional and successful ice hockey clubs in Germany. With their impressive history, numerous championship titles, and a loyal fan base, they stand for top-level sport, team spirit, and enthusiasm both on and off the ice.

Over the course of two and a half decades, a close partnership has developed between the advertising agency and Adler Mannheim – extending far beyond the design of team jerseys. From the very beginning, our goal was to communicate the radiance of the “Adler Mannheim” brand professionally and to make it visible to a wide audience – not only in the arenas, but also beyond the boundaries of traditional media, campaigns, and merchandise formats. The agency’s comprehensive brand support includes: the creative design of new seasonal corporate designs each year, jersey designs, the development of high-impact media campaigns, video productions, and digital marketing initiatives.

Highlights from 25 years of collaboration include the early introduction of a curated “Social Wall” in the SAP Arena, support during the club’s crisis in the early 2000s, the conception of numerous emotional campaigns, the 2016 Winter Game, and innovative family initiatives such as the children’s jersey project, which allowed young fans to bring their own jersey designs to life.

The result is a long-standing, successful collaboration that has given Adler Mannheim a strong, consistent, and above all modern brand presence – underlining the team’s leading position in German ice hockey. Inspiring campaigns, creative merchandise, and contemporary audience engagement developed by the agency continue to strengthen the bond between fans, partners, and the team alike.