BARONERO
–

Life is Too Short for Bad Coffee.

The traditional gas station, as we once knew it, no longer exists. Its function has continuously evolved over the decades, expanding or specializing in various services and offerings. Looking at the present and into the near to mid-term future, one thing seems certain: the mere act of refueling combustion engine vehicles has an expiration date. However, the places where people buy a newspaper, have a chat, take a break, or wash their (electric) car will remain.

With this in mind, Minera, a family-owned company from Mannheim, set a goal: to enhance these spaces further. As part of this vision, they now serve their own high-quality, exceptionally flavorful “BARONERO Coffee.” Another focus is on interior design, ensuring that customers feel as if they are paying their fuel bill in a stylish café. Several of the company’s fuel and service stations have been redesigned accordingly.

The coffee itself is not only delicious but also carefully roasted. Additionally, the raw coffee beans are sourced almost directly from farmers in El Salvador and India. Seasonal coffee specialties are also crafted and offered throughout the year.

For this exciting project, the advertising agency had the opportunity to work across the full spectrum of design and communication. From the brand name, corporate design, and key visuals to the communication strategy, we were able to bring our creativity to life.