RANKO – The Fence.
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Draht Mayr is a traditional German company. Even today, the classic chain-link fence is produced on time-tested machines with the utmost care and quality. The in-house brand RANKO offers a wide range of products, from double-rod mesh panels and decorative fences to gabions and designer fences. The product lineup also includes garden gates and industrial gates. By now, RANKO has established itself as a leading brand in the DACH region.

Positioning an already established brand in a more modern and bold way is a challenge—but one that the advertising experts took on and mastered. The completely new corporate design reflects all company values, conveying both tradition and the highest quality standards. At the same time, the website’s new design aligns with the spirit of the times. The brand logo also underwent a relaunch, now accompanied by the new claim “Der Zaun” (The Fence), resulting in a strong and confident presence—a true promise of quality.

This was further reinforced by a completely revised visual concept, including high-quality 3D renderings to showcase all products. Additionally, modern product and segment catalogs make the entire portfolio easily accessible. The Werbeagenten Heidelberg successfully implemented this transformation by creating an updated corporate website for RANKO.