BAIYU – Health, Life & Mind

Baiyu, a Chinese pharmaceutical company, focuses not only on the development of new technologies but also extensively on the healing properties of Ginkgo extract. From the green leaves of the Ginkgo tree, Baiyu produces the Ginkgolide® injection. The treatment of chronic diseases, as well as mental and neurological disorders, is the primary focus.

Tradition, balance, innovation, quality, holistic approaches, and sustainability were key concepts in guiding the development of a modern corporate logo and the associated brand architecture.

A close-up of a business card with the logo and company name.
The logo, reminiscent of a stylized two-colored bird, in several variations with Latin and Chinese characters.
Logo variations for different application areas: Cardio, Respo, Gastro, and Neuro.

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