werbeagenten > projects > Powering & Pausing
Powering & Pausing
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Professionally ambitious people power through at a professional level but pause like amateurs. The consequences are, in the long run, a loss of motivation and effectiveness, health and mental problems, and growing dissatisfaction—up to burnout. Experts in Olympic training centers have known for a long time that this can be changed. Elite athletes learn there that well-planned regeneration periods are just as crucial for top performance as efficient load phases. Elite athletes can increase their performance in the long term without sacrificing their quality of life. Dr. Gunter Frank, a bestselling author, Henning Fritz, world handball player, and Daniel Strigel, Olympic fencer, have come together to compile this knowledge. This way, everyone can benefit in their everyday life.
The book was developed in intensive collaboration with the advertising agents. This guide contains many illustrations and graphics that encourage participation and filling out, making it easier for the reader to “survive in the performance society.” On the book’s website, active and former top athletes speak via video, and in online marketing, we have addressed various campaigns targeting the groups that the “Powering & Pausing” book is aimed at.
The book “Powering & Pausing” is published by our “Edition Essentials” imprint. In coordination with the German Olympic Sports Confederation (DOSB), 50 cents per book sold will be donated to the promotion of Olympic sports. The topic and our approach were so well received by the DOSB that a cooperation for the first edition emerged.
Services –
Graphic design, concept / creation, editorial design, print materials, illustration
Year –
2019





Professionals know how to take breaks, only amateurs work through!
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