MLP Academics 2021/22
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The MLP Academics Heidelberg have been promoted to the Basketball Bundesliga after 36 years. In line with the new league and the new venue – the SNP Dome – we developed a completely new visual identity for the start of the 2021/22 season. The full package: starting with the new team logo, followed by out-of-home campaigns and social media assets, various magazines, autograph cards, player outfits, merchandise, and a range of claims and communication tools. Everything was streamlined for both analog and digital communication. The agency’s project team worked in close coordination and constructive collaboration with the newly installed administration of the MLP Academics Heidelberg. The cooperation with the advertising agency was planned to be long-term at the client’s request.