Umbrella brand development for coworking spaces
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GoodSpaces is a young company offering coworking spaces in several cities across Germany. A modern, flexible business model that connects people and promotes exchange requires a multifaceted corporate design. At the core is the word-image brand that reflects this concept. For the internal design and implementation, we provided the client with a design toolkit that allows employees to develop and “play” freely. To achieve further marketing goals, we also supported the creation of a sustainable social media strategy.

A specially constructed system based on a highly abstracted alphabet served as the foundation for developing the pictorial brands of individual “spaces.” These brands stem from the stylized letters and appear in the corporate colors, further solidifying the unified brand identity. However, with individual highlight colors, each space remains unique—just like the spaces themselves. To elevate the working and meeting experiences in the creative environment of the spaces to a playful, lighthearted level, we also developed various slogans.

The harmonious interplay of colors, icons, and clean, organized logos creates a fresh yet multifaceted overall image—thus, the corporate design visualizes the values of GoodSpaces.

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