Sensor-tion with Dentsply Sirona
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A “sen | sor | tio | nal” campaign for Dentsply Sirona was designed to communicate that Dentsply Sirona’s intraoral sensors stand out due to their unmatched image quality, giving the treating dentist a precise overview of the clinical situation – an essential foundation for reliable diagnoses and informed treatments. To spark curiosity about the groundbreaking intraoral sensors and encourage a technology switch, new words were created by combining “sensor” and “scanner” with “sensation” and “transformation.” The results were further “dictionarised” by adding phonetic transcription and syllable breaks. Terms like “Sen | sor | tion,” “Trans | scan | sor,” or “sen | sor | ised” generated the desired instant attention. Used as inserts in special interest magazines, direct mailings, or digital ads, leads were generated.