The best time for prices is now!
–

Preisezeit is a play on words. Its literal meaning is time for prices but it sounds like the common german word for vacation or travel time.

For Dentsply Sirona, we developed a campaign that specifically highlighted price promotions. The design was intentionally inspired by travel brochures to create a summer-related theme. The main goal, however, was to explain to customers that they could individually tailor their price packages – whether individual trips or all-inclusive. This travel theme was consistently implemented throughout all promotional materials. The social media presence was enhanced through video spots and static posts on various platforms.

The colorful and clear brochure, with cleverly placed humorous elements, offers a refreshing change from the typical, sterile-looking informational materials in the dental field. Its successful combination of professionalism and appealing design makes it enjoyable to flip through.