It has to be awesome – Fahrwerk Anzeigen
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„Das muss knallen!“, so der Geschäftsführer und Mitinhaber von Fahrwerk.net, als er zum ersten Briefing für seine neue Anzeigenkampagne erschien. Und so geschah es auch.

“It has to be awesome!” said the CEO and co-owner of Fahrwerk.net when he showed up for the first briefing of his new ad campaign. And that’s exactly what happened.

Not only visually on the (complementary) edge, but also in terms of design elements, the ads for the surrounding marketers grab your attention. From the moiré effect to puzzle-like typography, everything is represented. It challenges the eye. And last but not least, the claims in the ads often stand in stark contrast to the themes of the media in which they appear. “POGO” at the dance biennale or “Rock’n’Roll” at the Heidelberg Spring. It’s something you remember.