Richtungsweisend
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Dentsply Sirona is a globally leading company in the dental industry, known for its innovative solutions in dental technology. For decades, the company has been offering high-quality products.

During the relaunch of the extraoral X-ray device Orthophos SL, there was a need to develop a consumer campaign that highlights the completion of the Dentsply Sirona X-ray portfolio. The focus was on integrating the innovative DCS sensor into 2D imaging. The communication aimed to target both dentists and the trade sector in the DACH region.

The project involved developing a communication concept that linked the consumer campaign with the presentation of the Orthophos SL at the annual trade event under the motto “SET SAIL.” This strategic connection of content and visual elements strengthened the market launch of the new device and emphasized the company’s innovative power.

The result was a successful consumer campaign that clearly and convincingly communicated the completion of the Dentsply Sirona X-ray portfolio and the technical advantages of the Orthophos SL.