Wonderfully versatile – Campaign Concept for the Market Launch of the “versiti”

Joie develops products that reliably support families in their daily lives. Safety, thoughtful design, and flexible use are as central as the aspiration to create products that grow with the needs of children and families and are equally suitable for different lifestyles.

Under the campaign claim “wonderfully versatile” developed by the advertising agency, we accompanied the market launch of the new Joie “versiti” multifunctional stroller in the DACH region. The campaign’s goal was to clearly highlight the product’s versatility while making its everyday usability, mobility, and quality visible.

As an agency, we were responsible for the complete creative and strategic setup, from the campaign idea, strategy, and storyboard to animation and adaptation for all digital channels and social media. The heart of the campaign was animated clips that visually conveyed the versatility of the “versiti” precisely and clearly. Close collaboration with Joie’s marketing team led to a brand-compliant implementation with extremely positive internal feedback and a very convincing product launch.