Umbrella brand development for coworking spaces
–

GoodSpaces is a young company that provides coworking spaces in several German cities. A modern, flexible business model that connects people and encourages exchange needs an equally multifaceted corporate design. At the heart of it all is the wordmark, which reflects exactly that. For internal design and implementation, we provided the client with a design toolkit that enables employees to develop ideas themselves and “play” freely. To achieve further marketing goals, we also supported the development of a sustainable social media strategy.

A custom-built system based on a highly abstract alphabet formed the foundation for developing the symbols for individual “spaces”. They are derived from the stylized letters and appear in the corporate colors, further reinforcing the consistent brand identity. At the same time, individual highlight colors ensure they are all unique—just like the spaces themselves. To bring working and meeting in the creative environment of the spaces to a playful, light-footed level, we also developed various slogans.

The harmonious interplay of colors, icons, and clean, straightforward symbols creates an overall look that feels fresh yet multifaceted—this is how the corporate design visualizes the values of GoodSpaces.

.