Theo Gets an Upgrade
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Knowledge Reimagined

With “Theo,” the TTS Performance Suite gets a friendly, cheerful face: The virtual assistant in the form of a cartoon orange is the first point of contact for all questions in everyday work. Whether it’s PowerPoint templates, orientation during onboarding, or information about corporate design and travel expenses—The O(range) delivers answers quickly, easily, and with a personal touch. Friends simply call him “Theo.”

To strengthen his role as brand ambassador, the advertising agency modernized Theo’s appearance. Our goal was to give him a professional, trustworthy look that remains approachable and easily recognizable. An introductory video ensured that Theo not only gained short-term visibility but also remained firmly anchored in employees’ minds for the long term.

The strategic support provided by the advertising agency included complete implementation—from conceptual development through visual design to technical realization. Special attention was paid to a scalable solution that easily enables future adjustments and expansions.

The result: Theo now presents himself as a fresh, clear brand character who makes knowledge directly accessible and tangibly supports the use of the TTS Performance Suite. Employees benefit from quick orientation, project managers from a platform that smoothly supports processes, and Theo himself remains approachable at all times as the friendly face of digital learning.