Setting Sail with Dentsply Sirona
–

Dentsply Sirona, a globally leading provider of dental technology, continuously develops innovations for dentists. The company offers a wide range of dental solutions, renowned worldwide for their precision and quality, and highly esteemed by professionals.

For the market launch of three key products – Axano Pure, Orthophos SL, and Energo – the need arose to develop an overarching communication strategy that effectively addresses retailers as the central interface between dentists and manufacturers. This umbrella communication was designed to impress at the in-house VIP Days for retailers in Zurich in 2024 and subsequently be used in product training sessions.

In close collaboration with Dentsply Sirona, we developed a creative core idea that could be applied to the three flagship products. Additionally, we created a Key Visual and a high-quality retailer folder containing product information, Sales Stories, and Give-Aways, optimally preparing retailers for the product launch. The result was a coherent and successful umbrella communication strategy, now used at the 2024 VIP Days as well as in sales and product training.