Sensor Time at Dentsply Sirona
–

A “sen | sor | tional” campaign for Dentsply Sirona was designed to communicate that Dentsply Sirona’s intraoral sensors deliver unparalleled image quality and provide the treating dentist with a precise overview of each clinical situation—an essential foundation for reliable diagnoses and well-founded therapies. To spark curiosity about Dentsply Sirona’s groundbreaking intraoral sensors and motivate a technology switch, new words were created. “Sensor” and “scanner” blended with “sensation” and “transformation.” The results were further “dictionized” by adding phonetic transcription and syllable breaks. Terms like “Sen | sor | tion,” “Trans | scan | sor,” or “sen | sor | ized” generated the desired instant attention. Deployed as inserts in special interest magazines, as direct mailings, or digitally, leads were generated.