Making proximity tangible
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Autohaus and Kfz-Werkstatt Ruder in Hockenheim combines automotive expertise with genuine customer proximity. To make this strength tangible digitally, the company launched a comprehensive meta-campaign on Instagram and Facebook together with Werbeagenten. The goal was to gain reach, increase visibility, and consistently establish the brand in the region.

Our services included: media inventory, target group definition, onboarding of the reach campaign, topic and post planning, copywriting, graphic processing of image material, and the continuous creation and promotion of weekly posts. Additionally, spontaneous posts from the car dealership and workshop were editorially prepared and integrated.

Since the project started, the number of followers has significantly increased, the frequency of posts has noticeably risen, and the number of likes has visibly grown. This created a lively, growing community, for which Autohaus and Kfz-Werkstatt Ruder is now just as approachable online as in personal contact.

Autohaus Ruder on Instagram and Facebook