RANKO – The Fence.
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Draht Mayr is a long-standing German company. Even today, classic chain-link fences are manufactured on-site using time-tested machinery, with the utmost care and quality. The in-house brand RANKO offers a wide range of products, from double-bar fences, decorative fences, and gabions to designer fences. Garden gates and industrial gates are also among its products. It is now a top player in the DACH region.

Positioning an already established brand more modernly and boldly is a challenge. But the Werbeagenten (advertising agents) took it on and mastered it. We transferred all company values into the completely new Corporate Design. This conveys tradition and the highest standards of quality. At the same time, the website, with our design, appears in line with the zeitgeist. We also subjected the brand logo to a relaunch. In combination with the new claim “the fence,” it now leads to a strong and confident presence, and thus to a genuine promise of quality. We were able to achieve this with a completely revised visual concept. All products are now also illustrated with elaborate 3D renderings. These can also be viewed through the modernly designed product and segment catalogs. For RANKO, Werbeagenten Heidelberg realized a revised Corporate Website.