Power & Pause – High Performance without Burnout
–

The Heidelberg-based publisher “Edition Essentials” stands for books with added value. The guide “Power & Pause” published there shows how people can remain productive in the long term without sacrificing quality of life. The authors Dr. med. Frank, former professional handball player Henning Fritz, and Olympic fencing champion Daniel Strigel combine medical knowledge, management expertise, and experience from elite sports into a practical concept.

While sales in brick-and-mortar retail stagnated during the coronavirus pandemic, the publisher looked for new ways to successfully market the bestseller. The goal was to increase awareness and expand sales through digital channels.

The creative agency developed a targeted social media campaign across Meta channels (Facebook and Instagram). At the center was a performance strategy that led prospects directly to the Edition Essentials web shop. The result: With low advertising costs, tens of thousands of users were reached, hundreds of additional books were sold, and the publisher’s online presence was strengthened. Thanks to the success, the campaign model was repeated several times even after the end of the lockdown—always with convincing results.

Visit the Power & Pause social media channels: