Pioneering
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Dentsply Sirona is a global leader in the dental industry, known for its innovative solutions in dental technology. For decades, the company has offered high-quality products.

During the relaunch of the extraoral X-ray device Orthophos SL, the need arose to develop an end-customer campaign highlighting the completion of the Dentsply Sirona X-ray portfolio. The focus was on integrating the innovative DCS sensor into 2D imaging. The communication was designed to specifically address dentists and the trade sector in the DACH region.

The project included developing a communication concept that linked the end-customer campaign with the presentation of the Orthophos SL at the annual trade event under the motto “SET SAIL.” This strategic connection of content and visual elements strengthened the market launch of the new device and emphasized the company’s innovative power.

The result was a successful end-customer campaign that clearly and convincingly communicates the completion of the Dentsply Sirona X-ray portfolio and the technical advantages of the Orthophos SL.