Much more Heidelberg
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Since 2020, “vielmehr.Heidelberg” has been committed to strengthening local businesses and revitalizing Heidelberg’s city center. The initiative was launched to foster a sense of community among residents and sustainably enhance the city’s appeal through diverse projects and campaigns.

With the continuous growth of the platform, which now unites over 700 local providers, it became necessary to develop a comprehensive brand identity and a holistic communication concept that appeals to both local businesses and the citizenry. Additionally, a voucher system with over 170 acceptance points in the city was introduced.

Our collaboration with “vielmehr.Heidelberg” includes the development of a brand concept, corporate design, web design, and long-term project support. Together, we created a platform that focuses on local providers and specifically promotes urban beautification as well as experience and shopping tours. The integration of classic and digital campaigns strengthens the initiative’s presence throughout the region.

As a result, a continuously growing marketing platform has emerged that promotes trade in Heidelberg and sustainably revitalizes the city.