It has to pop – Fahrwerk ads
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“It has to pop!”, said the Managing Director and co-owner of Fahrwerk.net when he showed up for the first briefing for his new ad campaign. And that’s exactly what happened.

Not only visually right on the (complementary) edge, the ads also jump out at you in terms of design elements. From moiré effects to Where’s Waldo-style typographic playfulness, everything is there. It’s demanding on the eye. And last but not least, the ads’ taglines are often in stark contrast to the topics of the media they appear in. “POGO” at the dance biennale or “Rock’n’Roll” at Heidelberger Frühling. That sticks with you.