HITS Corporate Design and Website
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The Heidelberg Institute for Theoretical Studies (HITS) was founded in 2010 by physicist and SAP co-founder Klaus Tschira (1940-2015) and the Klaus Tschira Foundation as a private, non-profit research institution. HITS conducts basic research in the natural sciences, mathematics, and computer science. On the occasion of its 10th anniversary, the institute decided to change and redevelop its existing Corporate Design. Based on the HITS logo, a design grid was developed that could be rolled out across all formats of all HITS publications. Whether digital or analog – typography, grid, color spaces, formal language – everything was put to the test. The image concept best reflects this approach: a specially developed image generator dissects any original image and reassembles it.

The HITS website was also technically redesigned by Werbeagenten and adapted to the new Corporate Design. In close cooperation with the HITS communications department, an individual web presence was created that reflects the institute in all its facets. Aesthetically, it is based on the newly developed Corporate Design and was implemented with WordPress.