Gustav Ida Nordpol – Handcrafted Gin from Heidelberg
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With the creation of Gin Gustav Ida Nordpol, the agency, together with experienced partners from the beverage world, broke new ground. The goal was to demonstrate the possibilities in merchandise and brand building using a high-quality spirit as an example. Regional and international botanicals were processed using classic gin methods and personally tasted by the founding team. The agency also developed the brand: “G.I.N.” functions as an acronym for Gustav Ida Nordpol, and the design of the cuboid bottle and label was entirely handled by the agency.

Accompanying social media campaigns were implemented across Meta channels (Facebook and Instagram) to build the brand, increase its awareness, and give the fine spirit an independent identity in the highly competitive gin market. The project was a complete success: the first batch sold out in regional retail within a very short time, and the second batch followed with equally successful sales.

Since the last batch sold out, the campaign has been dormant but can be reactivated at any time for further production waves. With Gustav Ida Nordpol, the agency once again proves that a passion for enjoyment, creativity, and brand building go hand in hand – a tradition also visible in other projects, such as the agency’s book and gourmet editions.