BARONERO
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Life is too short for bad coffee.

The gas station no longer exists in its original form. Over the decades, its function has constantly changed in terms of services and offerings, expanding or specializing. However, looking from today into the near to medium-term future, one thing seems certain: the mere refueling of internal combustion engine vehicles has a deadline. But the places where you buy a newspaper, have a chat, take a short break, and wash your (electric) car will remain. That’s why Minera GmbH, a family business from Mannheim, set a goal. Minera wants to continue improving these places. So now, their own high-quality and particularly delicious “BARONERO coffee” is served there. Another focus is on the interior design, so that customers feel like they are paying their fuel bill in a beautiful café. Therefore, some of the company’s own gas and service stations have been redesigned accordingly. The coffee served is not only particularly delicious, but the beans are also gently roasted. In addition, the green coffee is sourced almost directly from coffee farmers in El Salvador and India. Various coffee specialties are also created and offered according to the seasons.

The Werbeagenten (advertising agents) were and are allowed to play the complete design and communication keyboard in this beautiful project. We were able to be creative with the brand name, corporate design, key visual, and communication strategy.