Werbeagenten > Projects > BAIYU – Health, Life & Spirit

BAIYU – Health, Life & Spirit

Baiyu, a Chinese pharmaceutical company, is dedicated not only to developing new technologies but also largely to the healing effects of ginkgo extract. From the green leaves of the ginkgo tree, Baiyu extracts the Ginkgolide® injection. The focus is on treating chronic diseases as well as psychological and neurological disorders.

Tradition, balance, innovation, quality, holism, and sustainability were the guiding principles. We considered all these keywords when developing a contemporary company logo and the associated brand architecture.

Macro shot of a business card with logo and company name.
The logo, resembling a stylized, two-tone bird, in several variations with Latin and Chinese characters
Logo variations for different applications: Cardio, Respo, Gastro, and Neuro

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