werbeagenten > Accessible
Digital Accessibility-
Are your website, documents, and videos ready for the future?
What is Digital Accessibility?
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As of June 28, 2025, new regulations in the form of the European accessibility act will come into effect for many companies. In Germany, this EU directive is being transposed into the so-called BFSG (Barrierefreiheitsstärkungsgesetz). This law focuses on the inclusion of people with disabilities. Companies will be required to design their products and services to be accessible to everyone. This particularly affects digital offerings such as websites, apps, and self-service terminals.
Many aspects play an important role in this context
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- Design rules
- Clear contrasts, easily readable fonts, and intuitive navigation make usage easier for everyone.
- Text formatting
- Structured headings, well-readable paragraphs, and sufficient spacing improve readability.
- Alternative texts for images
- Image descriptions allow visually impaired individuals to capture content through screen readers.
- Keyboard operability
- All functions should be usable without a mouse, using only the keyboard.
- Screen reader compatibility
- Websites and apps must be programmed so that screen readers can correctly capture and read the content aloud.
- Real subtitles or transcripts for videos
- Accessible videos contain subtitles or written transcripts for people with hearing impairments.
Do I need to take action?
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All providers of products or services for consumers are affected, except for micro-enterprises. If you’re unsure, you can quickly take the self-test. If you are affected by the BFSG or want to meet its requirements now, we are happy to assist with questions and advice. *
* This quick test serves as an initial guide and does not replace legal advice!
Why an accessible website?
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Future-proof
Accessibility makes a website future-proof by meeting modern standards and remaining accessible to everyone. This ensures better user-friendliness and sustainably increases reach.
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Robust
Technically robust websites are accessible because they function smoothly on various devices and with assistive technologies. They remain compatible in the long term and offer all users a reliable experience.
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Risks
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Failure to implement the new requirements risks warnings, high fines, and an order to cease electronic commerce.
Opportunities
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With accessible content, you reach new user groups and position yourself as inclusive, informed, and future-oriented.
Would you like more information on the benefits of accessible websites?
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Then request our info document now to learn what you can or should do to become accessible.
Our Services
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Digital Accessibility – we make your content accessible to everyone!
Digital accessibility is not a luxury but a necessity. Our digital agency supports you in making your website, documents, and videos accessible to all users.
We start with comprehensive consulting and a detailed review of your digital content to identify barriers. We then develop concrete remediation strategies and action recommendations so you know which measures are necessary.
In workshops and best-practice sessions, we provide practical guidance on what you can do to create accessible content in the long term. If desired, we can also take over the revision of your website, documents, and videos to implement accessibility directly for you.
Service Overview:
- Targeted consulting
- Review of your website, documents, and videos
- Concrete remediation strategies and action recommendations
- Workshops and best practices: What do I need to do?
- Revision of website, documents, and videos
Would you like to learn more? Feel free to contact us!
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Do you know that accessibility is becoming mandatory, but you’re still looking for the right contact person in this context? No problem – we are here for you! Whether you want to fundamentally improve your understanding of web accessibility or have already taken initial steps and now encounter questions – we will help you further. Often, barriers are not obvious, but with our expertise, we can identify and solve them together. Let’s start a conversation and make your digital presence accessible to everyone!
Tobias Wolf
Managing Director
Communication Design
Marc Schmitt
Project Management
3D Design
Motion Design
Dennis Detering
UI/UX Design
Communication Design